The opportunity for retailers to vote for their favorite jewelry designs in the JCK Jewelers Choice Awards has been extended until Dec. 15 at 8 p.m. EST.

Jewelry retailers are encouraged to go to the JCK Jewelers Choice Awards Web site and vote for their favorite jewelry design.

Visit www.jckonline.com/jewelerschoiceawards. Here, you’ll be asked to submit your name, store affiliation, and e-mail address (to confirm you are an employee, or the owner, of a retail jewelry store).

When you’re logged in, you’ll be taken to a list of categories. Each expands into multiple price ranges. Once you click on a price range, you’ll be shown a photo of each contest entry. Click on each photo to see up to four large images of the piece. After viewing all the pieces in a price range, select your favorite and move on to the next range or category.

Once you’ve voted in each category, you’ll be shown your picks for your your favorite overall piece. The piece with the most votes in this phase will win the Grand Prize and be featured on the cover of the March 2009 issue of JCK.

The JCK Jewelers Choice Awards are the only industry awards voted exclusively by America’s jewelry retailers. The mission for the awards is to provide an arena to promote and celebrate outstanding jewelry design.

Sponsors for this year’s contest are: Platinum Guild International, the World Gold Council, Palladium Alliance International, and the Tanzanite Foundation.

JCK